Job Title: Assistant Store Manager (ASM).
Position Type: Full-Time.
Reports To: Store Manager.
Growth Opportunity: Clear path to Store Manager / Multi-Unit leadership across 12 locations.

Position Summary:

An Assistant Store Manager at our greeting card and gift store plays a vital role in creating an inviting, celebration-ready experience for our customers. In this role, you will partner closely with the Store Manager to oversee daily business operations, drive sales of our curated gift collections, and cultivate a passionate, customer-first retail team. Because we operate 12 successful regional locations, we prioritize promoting from within—offering you a distinct opportunity for rapid professional growth and career advancement.

Core Responsibilities:

Team Leadership & Career Development:

Coach and mentor a team of retail associates, helping them build strong customer rapport and deep product expertise.
Support the Store Manager in recruiting, onboarding, and training new talent with an eye toward future brand leadership.
Delegate daily tasks, manage employee schedules, and provide constructive performance feedback.
Champion a supportive environment that emphasizes professional growth and career progression across our 12 regional storefronts.

Customer Experience & Event-Driven Sales:

Drive sales performance by creating a warm, engaging atmosphere for shoppers celebrating holidays, milestones, and everyday moments.
Train staff on consultative selling, helping customers find the perfect pairings of greeting cards, custom stationery, and unique gifts.
Resolve customer issues gracefully, ensuring every shopper leaves with a positive impression of our brand.

Operations & Financial Controls:

Oversee cash management, including opening/closing registers, safe counts, and completing bank deposits.
Maintain strict store security and compliance with facility health, safety, and operational standards.
Manage labor hours efficiently to stay aligned with payroll targets and seasonal foot-traffic fluctuations.

Visual Merchandising & Inventory Logistics:

Execute detailed visual merchandising plans, keeping gift displays, seasonal card pockets, and promotional tables meticulously organized, clean, and full.
Manage inventory workflows, from receiving vendor shipments to auditing high-turnover gift items and minimizing shrink.
Prepare the store for major holiday rollouts (e.g., Christmas, Valentine's Day, Mother's Day) with speed, efficiency, and creative precision.

Job Requirements & Qualifications:

Experience: 1–2 years of retail experience, with previous experience as a shift lead, key holder, or supervisor preferred.
Advancement Mindset: A strong desire to learn the business inside and out to prepare for a future Store Manager opportunity.
Schedule & Availability: Full holiday availability is required to support our peak retail seasons. Candidates must also be available to work one day every weekend.
Communication: Exceptional interpersonal skills to lead a team and build a loyal local customer base.
Technical Skills: Familiarity with Point of Sale (POS) systems, and standard office suites.
Physical Demands: Ability to stand and walk the sales floor for extended periods, and comfortably lift up to 35 lbs. of incoming gift and card stock.

Perks & Benefits:

Generous Employee Discount: Enjoy an incredible discount on our entire selection of greeting cards, stationery, home decor, and unique gifts.
Fast-Track Career Advancement: Multi-unit footprint means active opportunities to transition into store management.

Cardsmart & Gift

Assistant Store Manager

About the Job